Since time is a human construct and my new year begins now, not on January 1...
Marketing is a constant when you are self-employed, whether you are selling a product or a service. If people don't know about you, how can they purchase what you are selling?
In the 1980 and '90's I sold a line of place mats and table runners and sold them wholesale to gift shops. As part of that effort, which was well before the internet became a sales tool, marketing was done by print media. Therefore I invested in postcards as the one above.
As I face the new year I have decisions to make. As a senior, working in this field for 40 years, I have to face declining energy and fitness. In the run up to my cardiac surgery I lost much of my fitness and since then have only regained about 70% of where I feel I was. So starting in January we are going to take an Introduction to Movement class to assess where we are exactly, then decide if we take more classes or return to our old self directed routine at a gym.
Next year is going to be a very busy one for me with working on the manuscript, marking the homework from three Olds classes, attending Fibres West to promote the conference we are hosting here in 2019, teaching four Olds classes (if they all go ahead), teaching at ANWG in Victoria, working on the manuscript, working on the manuscript, working on the manuscript (no, that's not repetition for the sake of repetition - I find if I set it aside for several weeks I can return to it with fresh eyes and mind), getting ready for the craft fair season. And that is the shape of my year - so far. We are also hoping for a holiday in England/Sweden in September.
So, as soon as Doug and his helper get the curtain hardware back up in the studio, my first priority will be to get the studio back in working order and do the order of place mats I took over the weekend, and then pick away at the remaining 60 or so yards on the AVL.
Happy New Year to me!
Currently reading Trespasser by Tana French