Thursday, January 10, 2013
I did several things in high school that have stood me in good stead as an adult. Law 11, was one. Office Practices (where I learned how to do double entry bookkeeping) was another. And interestingly, English 12 where I learned how to read for editorial slant.
Editorial slant doesn't just apply to editorials in newspapers and magazines (or verbally on talk shows), but also to advertising.
We were taught to identify emotional trigger words and meaningless claims such as 'more doctors recommend Camels'. More doctors than what, plumbers? :-/
As for emotional trigger words, how about that lovely advertising chestnut 'anti-microbial'?
North American media has focussed on our fears and amplified them by touting things like disinfectants and anti-microbial soaps. (Don't get me started on scented products!)
We have been encouraged to buy (usually expensive) anti-microbial this and anti-microbial that with the end result that we are breeding super bugs. We learn to deal with adversity by dealing with adversity and our immune systems are being so overly protected from bugs/germs that our immune systems don't know what to do when they encounter diseases.
So when the new bamboo rayon yarns first came on the market with claims of being anti-microbial, I dismissed that information as being irrelevant as to why I might choose to work with that particular yarn. Industry does not include that feature in its standard testing for fibre characteristics, so I didn't include anything about it in A Good Yarn: Rayon. So far as I can discover, rayon - from whatever source - is no more nor any less anti-microbial than any other cellulose fibre.
When shopping for any product, try to filter out the emotional trigger words and focus on what is proven and pertinent to your choice.
Stepping off my soapbox now...